The Lady From The Sea (Aired March 11, 1949)
Philip Morris invested heavily in radio advertising throughout the 1930s and ‘40s, often having two weekly programs on competing networks. The first, a variety show that ran for twelve seasons (1934-47) and combined musical and dramatic elements, was called Johnny Presents, essentially giving Roventini "top billing" above all the big name guests that appeared on the broadcasts. The cigarette company also sponsored Philip Morris Playhouse, a dramatic anthology series that lasted 14 seasons (1939-53), finally switching to television. Throughout it all, Johnny was a walking public relations campaign, reminding people of the product wherever he appeared. In exchange for $20,000 a year, Johnny promised never to appear in public without a bodyguard, and never to ride the New York subway during rush hour.
THIS EPISODE:
March 11, 1949. CBS network. "The Lady From The Sea". Sponsored by: Philip Morris, Revelation Pipe Tobacco. A movie starlet commits murder, and her lover takes the rap for her. When he gets out twenty years later, she isn't very grateful. Marlene Dietrich, William Spier (producer, editor, director), Johnny Roventini (commercial spokesman), Lud Gluskin (music director), Esther McCoy (author), Sylvia Richards (adaptor), Art Ballinger (announcer). 27:24. Episode Notes From The Radio Gold Index.
No comments:
Post a Comment