Tuesday, December 28, 2021

The General Electric Theater - "The Token" (01-18-53)

The Token (Aired January 18, 1953)
Re-Release

The first two seasons of General Electric Theater established the half-hour anthology format of adaptations of popular plays, short stories, novels, magazine fiction and motion pictures. "The Eye of the Beholder," for example, a Hitchcock-like telefilm thriller starring Richard Conte and Martha Vickers, dramatized an artist's relationship with his model from differing, sometimes disturbing psychological perspectives. The addition of Ronald Reagan as program host commencing the third season 26 September 1954 reflected GE's decision to pursue a campaign of continuous, consistent company voice advertising. The Reagan role of program host and occasional guest star brought needed continuity to disparate anthology offerings.


THIS EPISODE:


January 18, 1953. CBS network. "The Token". Sponsored by: General Electric. 8:30 P. M. (EST). After the story, Dana Andrews mentions that he recently flew from London to Bombay on "the only commercial jetliner in the world." It was the British built "Comet." He describes it as, "quite an experience." The program is announced as, "The General Electric Summer Theatre," despite the date above. It may have been recorded on the above date, but there are 13 other known shows in the series, and a 14 show series would be unusual. Dana Andrews, Joseph Hergeshimer (author), Ken Carpenter (announcer), John Meston (adaptor), Jeanne Bates, Georgia Ellis, Theodore Von Eltz, Harry Bartell, John Dehner, Wilbur Hatch (music), Norman Macdonnell (producer, director). 32:24. Episode Notes From The Radio Gold Index.

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