August 21, 1951
The show made it's debut on CBS radio in 1947. Strike it rich was on CBS's primetime schedule July 4, 1951 through January 12, 1955. There were two attempts to revive the show, with Bert Parks as host in 1973 and Tom Kelly as host in 1978. Neither revival was successful. A syndicated game show of the same name with host Joe Garagiola was aired 1986-1987, but it had a different format. Known as "The quiz show with a heart" and the contestants who appeared on the show were people in need of money or down on their luck. A player was given $30 and bet part of his or her bank on the ability to answer four general knowledge questions. If unable to answer the questions correctly, the contestant could turn to the "heart line" where viewers would call in and donate money or merchandise. When needy families desparate to become contestants began arriving in New York on one-way tickets, the city's Welfare Department labeled the game show "a national disgrace."
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