Apology (Aired April 1, 1949)
Philip Morris invested heavily in radio advertising throughout the 1930s and ‘40s, often having two weekly programs on competing networks. The first, a variety show that ran for twelve seasons (1934-47) and combined musical and dramatic elements, was called Johnny Presents, essentially giving Roventini "top billing" above all the big name guests that appeared on the broadcasts. The cigarette company also sponsored Philip Morris Playhouse, a dramatic anthology series that lasted 14 seasons (1939-53), finally switching to television.
THIS EPISODE:
April 1, 1949. CBS network, KNX, Los Angeles aircheck. "Apology". Sponsored by: Philip Morris, Revelation Pipe Tobacco, Tide (local). An ordinary guy lets his wife die, but then has to deal with her very tough father. An unusual drama in that all characters have New York Jewish dialects. Elliott Lewis, Alan Reed, Sidney Miller, Cathy Lewis, Ken Christy, William Spier (producer, director, editor), David Ellis (writer), Lud Gluskin (music director), Art Ballinger (announcer). 29:40.
FOR THIS EPISODE AND HUNDREDS MORE, FOLLOW THIS LINK TO BOXCARS711
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