The Iron Man (Aired July 29, 1949)
Philip Morris invested heavily in radio advertising throughout the 1930s and ‘40s, often having two weekly programs on competing networks. The first, a variety show that ran for twelve seasons (1934-47) and combined musical and dramatic elements, was called Johnny Presents, essentially giving Roventini "top billing" above all the big name guests that appeared on the broadcasts. The cigarette company also sponsored Philip Morris Playhouse, a dramatic anthology series that lasted 14 seasons (1939-53), finally switching to television. Throughout it all, Johnny was a walking public relations campaign, reminding people of the product wherever he appeared. In exchange for $20,000 a year, Johnny promised never to appear in public without a bodyguard, and never to ride the New York subway during rush hour.
THIS EPISODE:
July 29, 1949. CBS network. "The Iron Man". Sponsored by: Philip Morris, Revelation Pipe tobacco. The three owners of a failing New York bar decide to do in a barfly after taking out an insurance policy on his life. This is not as easy as it sounds. A well-done production of a classic (and true) story. William Spier (director, producer, editor), Sidney Miller, Jerry Hausner, Joseph Kearns, John Holbrook (announcer), Harold Swanton (writer), Lud Gluskin (music director), Art Ballinger (announcer), James Matthews. 29:10. Episode Notes From The Radio Gold Index.
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