Time To Kill (Aired May 28, 1949)
In addition to all the films, plays, radio and television programs Basil Rathbone appeared in, his image was also used to sell numerous products, mainly cigarettes and booze. Because Rathbone was so identified with Sherlock Holmes, many of the ads picture him as Holmes."Basil Rathbone probes the Gentleman's martini: Booth's House of Lords Gin". In 1958, examining a martini. He says, "It's elementary that crime does not pay -- This is true whether the crime is murder, robbery, arson, blackmail or making an inferior martini. While the last offense rarely results in a man losing his life, it almost certainly carries the penalty of losing his friends. It should be well-known--for ignorance excuses no man--that the Martini of highest social acceptance is the gentleman's Martini. And the key to making it is Booth's House of Lords Gin. Just why Booths House of Lords Gin has the uncanny faculty of producing the gentleman's Martini--or a gentleman's drink even if served straight, on the rocks--has baffled even me. I suggest you simply look upon it as a fascinating mystery. All we need know is that the Booth's people are willing to part with their delectable product for mere money, and it is available at every bar or liquor store which any self-respecting person would patronize."
Back in 1949, Rathbone is portrayed hawking Fatima Turkish cigarettes. Fatima cigarettes sponsored the radio show "Tales of Fatima," which aired in 1949 and starred Basil Rathbone. On the ad: "Basil Rathbone says: May I tell you why you'll like smoking the NEW Fatima? The name Fatima has stood for the Best in Cigarette Quality for 30 years. And now, I say the new Fatima is the best of long cigarettes. It's the long cigarette that I know you'll enjoy as much as I do. It's MY cigarette. Basil Rathbone".
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