Its A Wonderful Life (Aired Marfh 19, 1947)
In October of 1934, "Lux Radio Theater" debuted in New York on NBC's Blue radio network. Presenting audio versions of popular Broadway plays, the show failed to garner an audience and soon ran out of material. After switching networks to CBS and moving to Hollywood, Lux found its true market. The show began featuring adaptations of popular films, performed by as many of the original stars as possible. With an endless supply of hit films scripts and an audience of more than 40 million, Lux enjoyed a prosperous run until the curtain fell in 1956.
THIS EPISODE:
March 10, 1947. CBS net. "It's A Wonderful Life". Sponsored by: Lux Soap, Spry. Tired of his life on Earth, a man finds out what it's like never to have been born. Jimmy Stewart, Donna Reed, Victor Moore, William Keighley (host), John Milton Kennedy (announcer), Louis Silvers (music director), William Johnstone, John McIntire, Leo Cleary, Edwin Maxwell, Janet Scott, Noreen Gammill, Cliff Clark, Norma Jean Nilsson, Edward Marr, Norman Field, Franklyn Parker, Ann Carter, Charles Seel, Doris Singleton (commercial spokesman: as "Libby"), Susan Blanchard (intermission guest), Frances Goodrich (screenwriter), Albert Hackett (screenwriter), Jo Swerling (screenwriter), Frank Capra (screenwriter), Philip Van Doren (author), Fred MacKaye (director), Sanford Barnett (adaptor), Charlie Forsyth (sound effects). 1 hour.
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