Christmas Show (Aired December 20, 1953)
The live production of Bing Crosby radio shows was a deeply-established tradition reinforced by the musicians' union and ASCAP. The Mutual network, on the other hand, had pre-recorded some of its programs as early as the Summer 1938 run of The Shadow with Orson Welles. The new ABC network, formed out of the sale of the old NBC Blue network in 1943 to Edward Noble, the "Lifesaver King," was willing to join Mutual in breaking the tradition. It would pay Crosby $30,000 per week to produce a recorded show every Wednesday sponsored by Philco. He would also get $40,000 from 400 independent stations for the rights to broadcast the 60-minute show that was sent to them every Monday on three 16-inch lacquer/aluminum discs that played 10 minutes per side at 33? rpm. Crosby wanted to change to recorded production for several reasons. The legend that has been most often told is that it would give him more time for his golf game. And he did record his first Philco program in August 1947 so he could enter the Jasper National Park Invitational Golf Tournament in September when the new radio season was to start. But golf was not the most important reason. Crosby was always an early riser and hard worker. He sought better quality through recording, not more spare time. He could eliminate mistakes and control the timing of performances. Because his own Bing Crosby Enterprises produced the show, he could purchase the latest and best sound equipment and arrange the microphones his way; mic placement had long been a hotly-debated issue in every recording studio since the beginning of the electrical era. No longer would he have to wear the hated toupee on his head previously required by CBS and NBC for his live audience shows (Bing preferred a hat). He could also record short promotions for his latest investment, the world's first frozen orange juice to be sold under the brand name Minute Maid.
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