Psychology (Aired January 27, 1952)
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The show was sponsored by Swan Soap, and Irma would usually make a silly remark about it so the name could be advertised. Frank Bingman was the announcer for Swan Soap. The program was also sponsored by EMMD's which got rid of breath and body odors and each tiny capsule was said to contain 100g (nearly four ounces) of chlorophyll, which is a miracle in itself. Pepsodent was also a sponsor. Because of the popularity of the show, early in the series (shows 41-43), a contest was run for the services of Irma/Marie Wilson to act as a secretary for the highest bidder for one day, with her willing to travel anywhere in America. The money was to go to the March of Dimes charity to fight polio. Three business men bid $1,000, but the winner was the Coca Cola Bottling Company of Fort Worth, Texas which bid $5,000 to have Irma as their secretary for a day.
THIS EPISODE:
January 27, 1952. "Psychology" - CBS network. Sponsored by: Ennds, Eye-Gene. Irma and Al break up, then each join a Lonely Hearts Club! The script was used previously on "My Friend Irma" on January 26, 1948. Alan Reed, Carl Caruso (announcer), Cathy Lewis, Cy Howard (writer, producer, director), Edwin Max, Gloria Gordon, Hans Conried, John Brown, Leif Erickson, Lud Gluskin, Marie Wilson, Parke Levy (writer), Pat Burton (associate producer), Sandra Gould, Stanley Adams (writer). 25:46. Episode Notes From The Radio Gold Index.
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