The Casebook Of Gregory Hood - "The Derringer Society" (07-08-46)

The Derringer Society (Aired July 08, 1946)

In The Casebook of Gregory Hood the spokesperson was initially the legendary and versatile Radio talent, Harry Bartell. The incorporation of a sponsor's spokesperson into the ensemble cast wasn't ground-breaking for the genre. Petri had introduced their flavor of the format with their first sponsorship of The Adventures of Sherlock Holmes over MBS in October 1943 and for the three following years immediately preceding their sponsorship of The Casebook of Gregory Hood. But this wasn't the earliest product placement innovation in Radio. Burns and Allen had woven their various sponsors' products into their earliest scripts, as had Bob Hope with his sponsors, Jack Benny with his sponsors, and Fred Allen with his. The format, at least under Harry Bartell's watch, was seamlessly intertwined into each script, as well as even more complementary and entertaining for Bartell's contribution. The introductions completed, Harry Bartell would inquire as to the casebook adventure for the evening. Sandy or Gregory would frame the adventure and launch into the scripted mystery. One out of context sponsor break would occur at the midpoint of the script, with Bartell transitioning into a recap of the continuing adventure. Show Notes From The Digital Deli.