Box 13 - "Look Pleasant Please" (12-05-48)

Look Pleasant Please (Aired December 5, 1948)

Alan Ladd's early portrayals of Dan Holiday did tend to be a bit pat, somewhat sparse in depth, and even wooden in the beginning. Ladd hired some excellent voice talent for his project, and these superb, veteran Radio professionals set a pretty high bar for Ladd, himself. Box 13 is highly expositional, as are most programs of the genre, and Ladd's grovelly, gritty voice lends itself well to the production. But by Episode #6 it seems apparent that Alan Ladd was beginning to hit his stride in the role. What seems to get in the way for many reviewers of this program is its somewhat implausible premise. Dan Holiday was purportedly a successful fiction writer for the Star-Times news magazine who becomes disenchanted with the utter, mind-numbing routine of it. Dan Holiday opts out. He posts an ad reading "Go anywhere, Do anything, Write Box 13". Show Notes From The Digital Deli.

THIS EPISODE:
 
December 5, 1948. Program #16. Mutual network origination, Mayfair syndication. "Look Pleasant Please". Commercials added locally. Dan Holiday is asked to have his picture taken with a beautiful girl, and finds himself engaged to an heiress about to come into fifteen million dollars! The date is approximate. Alan Ladd, Edmond MacDonald, John Beal, Richard Sanville (director), Rudy Schrager (composer, conductor), Russell Hughes (writer), Sylvia Picker, Vern Carstensen (production supervisor). 27:10. Episode Notes From The Radio Gold Index.