Lady In The Morgue (Aired May 15, 1945)
.jpg)
The program appears to have aired sustained for its first three months, with three to five sponsors beginning to make an appearance with Program #17, "The Mystery of The Seven Keys" of December 28, 1943. There is a circulating program titled "Homicide for Hannah", that should have been the first Molle Mystery Theatre, but there is no provenance anywhere that the initial program ever actually aired. This is the first circulating program in which we hear the program refer to itself as Molle Mystery Theatre. But throughout its NBC run, we hear sponsorship by Ironized Yeast, Energene, Bayer Aspirin, Sterling Drug, and Molle. To its everlasting credit, NBC clearly went to great lengths to promote the script titles, performers and authors of each program to the nation's newpapers. From 1943 through 1948, Mystery Theatre was one of the most well documented and promoted radio programs of its time. Indeed, so many details were available for its entire NBC run that this was one of the easiest logs we've developed in some time. We have solid, highly detailed newspaper listing provenances for almost ninety percent of the first 237 programs. Show Notes From The Old Time Radio Researcher's Group and The Digital Deli.
No comments:
Post a Comment