Leonas Room Starring Vincent Price (Aired February 25, 1949)
Johnny was a walking public relations campaign, reminding people of the product wherever he appeared. In exchange for $20,000 a year, Johnny promised never to appear in public without a bodyguard, and never to ride the New York subway during rush hour. When his salary rose to $50,000, PM insured his voice for the same amount. "Johnny" ads were prominent on billboards and in magazines. Always in his red bellhop’s uniform, he was seen "stepping out on storefronts all over America" to remind folks to smoke Philip Morris.
THIS EPISODE:
February 25, 1949. CBS network. "Leona's Room". Sponsored by: Philip Morris, Revelation Tobacco. A theater critic is blackmailed by a vaudeville mind-reader. A well written story! Vincent Price, Cathy Lewis, Morton Fine (writer), David Friedkin (writer), Johnny Roventini (commercial spokesman), William Spier (producer, editor, director), Lud Gluskin (music director), Art Ballinger (announcer). 29:36. Episode Notes From The Radio Gold Index.
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