The Red Capsule (Aired July 22, 1946)
In The Casebook of Gregory Hood the spokesperson was initially the legendary and versatile Radio talent, Harry Bartell. The incorporation of a sponsor's spokesperson into the ensemble cast wasn't ground-breaking for the genre. Petri had introduced their flavor of the format with their first sponsorship of The Adventures of Sherlock Holmes over MBS in October 1943 and for the three following years immediately preceding their sponsorship of The Casebook of Gregory Hood. But this wasn't the earliest product placement innovation in Radio. Burns and Allen had woven their various sponsors' products into their earliest scripts, as had Bob Hope with his sponsors, Jack Benny with his sponsors, and Fred Allen with his.
THIS EPISODE:
July 22, 1946. Mutual network. "The Red Capsule". Sponsored by: Petri Wine. While camping in the mountains, a woman takes an "Efedrin" tablet, which turns out to be poison! Gregory Hood and his friend report the death, but find themselves arrested for murder! The system cue has been deleted. Gale Gordon, Harry Bartell (announcer), Denis Green (writer), Anthony Boucher (writer), William Bakewell, Dean Fosler (composer, conductor). 29:53. Episode Notes From The Radio Gold Index.
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