Thursday, February 23, 2023

The General Electric Theater - "The Old Man's Bride" (10-01-53)

The Old Man's Bride (Aired July 30, 1953)

General Electric Theater featured a mix of romance, comedy, adventure, tragedy, fantasy and variety music. Occupying the Sunday evening spot on CBS following the Toast of the Town/Ed Sullivan Show from 1 February 1953 to 27 May 1962, the General Electric Theater presented top Hollywood and Broadway stars in dramatic roles calculated to deliver company voice advertising to the largest possible audience. Despite a long technical and practical experience with television production, GE's previous attempts to establish a Sunday evening company program had fared poorly. In the fall of 1948 GE entered commercial television for the first time with the Dennis James Carnival, a variety show dropped after one performance.

THIS EPISODE:
 
July 30, 1953. CBS network origination, AFRTS rebroadcast. "The Old Man's Bride". A wealthy Texas Colonel sends his assistant to New Orleans to fetch him a bride. Complications ensue when the messenger falls for the girl himself. AFRTS program name: "Playhouse 25." Van Johnson, Ken Carpenter (announcer), Wilbur Hatch (music), Hett Manheim (editorial supervisor), Jaime del Valle (transcriber). 29:30. Episode Notes From The Radio Gold Index.

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