You Bet Your Live - "The Secret Word Is "Dress" (06-07-50)

The Secret Word Is "Dress" (Aired June 7, 1950)

You Bet Your Life is an American quiz show that aired on both radio and television. The most well-known version was hosted by Groucho Marx of the Marx Brothers, with announcer and assistant George Fenneman. The show debuted on ABC Radio in October 1947, then moved to CBS Radio in 1949 before making the transition to the NBC Radio and NBC-TV networks in October 1950. Because of its simple format, it was possible to broadcast the show simultaneously on the radio and on television. In 1960, the show was renamed The Groucho Show and ran a further year. After a radio appearance with Bob Hope, in which Marx ad-libbed most of his performance after being forced to stand by in a waiting room for 40 minutes before going on the air, John Guedel, the program's producer, formed an idea for a quiz show and approached Marx about the subject. After initial reluctance by Marx, Guedel was able to convince him to host the program after Marx realized the quiz would be only a backdrop for his contestant interviews, and the storm of ad-libbing that they would elicit.