It's AWonderful Life (Aired March 10, 1947)
Lux Radio Theater strove to feature as many of the original stars of the original stage and film productions as possible, usually paying them $5,000 an appearance to do the show. It was when sponsor Lever Brothers (who made Lux soap and detergent) moved the show from New York City to Hollywood in 1936 that it eased back from adapting stage shows and toward adaptations of films. The first Lux film adaptation was The Legionnaire and the Lady, with Marlene Dietrich and Clark Gable, based on the film Morocco. That was followed by a Lux adaptation of The Thin Man, featuring the movie's stars, Myrna Loy and William Powell. Many of the greatest names in film appeared in the series, most in the roles they made famous on the screen, including Abbott and Costello, Lauren Bacall, Lucille Ball, Ingrid Bergman, Humphrey Bogart, Charles Boyer, Claudette Colbert, Gary Cooper, Joseph Cotton, Bing Crosby, Dan Duryea, Ava Gardner, Cary Grant, Bob Hope, Vivien Leigh, Agnes Moorehead, Vincent Price, Donna Reed, Frank Sinatra, Ann Sothern, Barbara Stanwyck, James Stewart, Gene Tierney, John Wayne, Jane Wyman, Orson Welles and Loretta Young.
THIS EPISODE:
March 10, 1947. CBS network. "It's A Wonderful Life". Sponsored by: Lux Soap, Spry. Tired of his life on Earth, a man finds out what it's like never to have been born. Edwin Maxwell, Janet Scott, Noreen Gammill, Cliff Clark, Norma Jean Nilsson, Leo Cleary, Charlie Forsyth (sound effects), Jimmy Stewart, Donna Reed, Victor Moore, William Keighley (host), John Milton Kennedy (announcer), Louis Silvers (music director), William Johnstone, John McIntire, Philip Van Doren (author), Fred MacKaye (director), Sanford Barnett (adaptor), Frank Capra (screenwriter), Frances Goodrich (screenwriter), Albert Hackett (screenwriter), Jo Swerling (screenwriter), Susan Blanchard (intermission guest), Norman Field, Franklyn Parker, Ann Carter, Charles Seel, Doris Singleton (commercial spokesman: as "Libby"), Edward Marr. 1 hour.
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