Guest Humphrey Bogart (Aired November 6, 1947)
The Kraft Music Hall was a major NBC radio variety program, featuring top show business entertainers, in a 16-year span from 1933 to 1949. Kraft Foods was the first advertiser to sponsor a two-hour radio program, in an era when many radio programs were only 15 minutes long and few were longer than a half hour. The Kraft Program debuted June 26, 1933 to promote a new product in the Kraft family, Miracle Whip. The musical-variety program featured orchestra leader Paul Whiteman and served to supplement the print advertising and in-store displays in promoting Kraft products. Al Jolson was the show's star vocalist. During its first year the show went through a series of name changes, including Kraft Musical Revue, until it finally settled on Kraft Music Hall in 1934. Paul Whiteman remained the host until December 6, 1935. Ford Bond was the announcer. Billing himself as “The King of Jazz”, Paul Whiteman was arguably America’s first popular music superstar. Whiteman’s foresight regarding the coming of the jazz age and his decisions to hire the best jazz musicians was a powerful boost for jazz, swing and blues. Though he was prohibited from hiring black performers, he hired arrangers and composers.
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