For Love Or Money (Aired September 19, 1948)
The theatrical society in U.S.A. is termed as Theatre Guild. Founded in New York City in 1918 by Lawrence Langner (1890-1962) and others, the group proposed to produce high-quality, noncommercial plays. Its board of directors shared responsibility for choice of plays, management, and production. After the premiere of George Bernard Shaw’s Heartbreak House in 1920, the Guild became his U.S. agent and staged 15 of his plays. It also produced successful plays by Eugene O’Neill, Maxwell Anderson, and Robert Sherwood and featured actors such as the Lunts and Helen Hayes. It helped develop the American musical by staging Porgy and Bess (1935), Oklahoma! (1943), and Carousel (1945); later also producing the radio series Theatre Guild on the Air (1945-53) and even presented plays on television.
THIS EPISODE:\
September 19, 1948. ABC network, KECA, Los Angeles aircheck. "For Love Or Money". Sponsored by: United States Steel. A comedy-romance about an aging actor. Joan Caulfield, John Loder, Vicki Cummings, William Redfield, Madeline Clive, Roy Fant, Dora Mirandy, Fred Wayne, S. Mark Smith (editor), F. Hugh Herbert (author), Robert Fresnell Jr. (adaptor), Norman Brokenshire (announcer), Roger Pryor (host), George Hicks (commercial spokesman), Lawrence Langner (supervisor), Theresa Helburn (supervisor), Homer Fickett (director), Carol Irwin (production executive), Armina Marshall (executive director of the Radio Division), Harold Levey (composer, conductor). 59:16.
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