The Iron Man (Aired July 29, 1949)
Philip Morris invested heavily in radio advertising throughout the 1930s and ‘40s, often having two weekly programs on competing networks. The first, a variety show that ran for twelve seasons (1934-47) and combined musical and dramatic elements, was called Johnny Presents, essentially giving Roventini "top billing" above all the big name guests that appeared on the broadcasts. The cigarette company also sponsored Philip Morris Playhouse, a dramatic anthology series that lasted 14 seasons (1939-53), finally switching to television.
THIS EPISODE:
July 29, 1949. CBS network. "The Ironman". Sponsored by: Philip Morris, Revelation Pipe tobacco. The three owners of a failing New York bar decide to do in a barfly after taking out an insurance policy on his life. This is not as easy as it sounds. A well done production of a classic story. William Spier (director, producer, editor), Sidney Miller, Jerry Hausner, Joseph Kearns, John Holbrook (announcer), Harold Swanton (writer), Lud Gluskin (music director), Art Ballinger (announcer), James Matthews. 29:35
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