Sunday, August 12, 2007
Boxcars711 Old Time Radio Pod - The General Mills Radio Adventure Theater - Oliver Twist (6-11-77)
Oliver Twist (Aired June 11, 1977)
The series had it origins in the meeting of two minds: the ad agency for General Mills at the time, Dancer-Fitzgerald-Sample was looking for a different means to reach a child audience besides television, which was decreasing commercial minutes and increasing costs; and Himan Brown, producer-director of the CBS Radio Mystery Theater, who wanted to introduce new audiences to the dramatic form on radio. Tom Bosley was chosen as the host because of his television recognition from a kid’s oriented series, Happy Days. CBS chose to produce 52 original broadcasts followed by 52 repeat broadcasts. I believe they had hoped to maintain General Mills sponsorship during the complete 104 episodes, but General Mills dropped their sponsorship after the original broadcasts. The series continued for the next 52 repeats as the CBS Radio Adventure Theater.
THIS EPISODE:
Oliver Twist (1838) is Charles Dickens' second novel. The book was originally published in Bentley's Miscellany as a serial, in monthly installments that began appearing in the month of February 1837 and continued through April 1839. George Cruikshank provided one steel etching per month to illustrate each installment. Oliver Twist is the first novel in the English language to center throughout on a child protagonist and is also notable for Dickens' unromantic portrayal of criminals and their sordid lives. An early example of the social novel, the book calls the public's attention to various contemporary social evils, including the workhouse, child labour and the recruitment of children as criminals. Dickens mocks the hypocrisies of the time by surrounding the novel's serious themes with sarcasm and dark humour. The novel may have been inspired by the story of Robert Blincoe, an orphan whose account of his hardships as a child laborer in a cotton mill was widely read in the 1830s. Oliver Twist has been the subject of numerous film and television adaptations, and is the basis for a highly successful musical, Oliver!.
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