Cyrano De Bergerac (Aired September 17, 1953)
The first two seasons of General Electric Theater established the half-hour anthology format of adaptations of popular plays, short stories, novels, magazine fiction and motion pictures. "The Eye of the Beholder," for example, a Hitchcock-like telefilm thriller starring Richard Conte and Martha Vickers, dramatized an artist's relationship with his model from differing, sometimes disturbing psychological perspectives. The addition of Ronald Reagan as program host commencing the third season 26 September 1954 reflected GE's decision to pursue a campaign of continuous, consistent company voice advertising.
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